Mike has 28 years of magazine publishing experience, with a career spanning advertising sales, circulation marketing, direct marketing and media research. After his start in publishing at Family Media in the Media Planning and Research department, Mike held posts in the advertising division of Hearst Business Media and the circulation team at Cowles Magazine, then served as Publisher Relations Director for Publishers Clearing House. Most recently, Mike managed the Publisher Relations team at Waiting Room Subscription Service (WRSS), where he worked with a wide variety of publishers to develop customized public place marketing solutions, improving overall readership audiences through media research. When Subdirect acquired WRSS in February 2018, Mike joined the Subdirect team.
When Nina started at Subdirect her focus was on all things online-marketing including SEO, pay-per-click, email marketing and social media campaigns. She quickly found her passion in measuring and analyzing the results of these campaigns. Nina now serves as the Senior Data Analyst where her responsibilities include creating and maintaining reports for various divisions within Subdirect. She delivers insight and analysis to help ensure decision-making is data-driven. Nina has a BA in Marketing and Management Information Systems from Villanova University.
Josh brings over five years’ experience in fulfillment and process management. He was the Subdirect Fulfillment Manager for three years and most recently served in a business analyst role assisting in the development and structure of our continuous improvement initiatives. His background in business gives him an overall understanding of how to improve operations and his ability to motivate his team has been crucial in the continued growth of Subdirect. Josh has a BA in History from California State University, Fresno.
Harold has over 30 years in the publishing business. He has consulted or been in a senior magazine marketing position with some of the largest publishing companies in the industry including Newsweek, Condé Nast, American Media, ABC Publishing, CMP Media just to name a few. In 2003 he co-founded Consumer Marketing Solutions a leading provider of Verified Circulation to the magazine industry. Harold attended St. John’s University.
Lars comes to Subdirect with a background in commercial real estate where he researched various property types throughout the United States. In this role he integrated multiple databases, analyzed various trends, acted as quality control for accurate data flow, and managed reports. Lars has both client management and sales experience, along with strong analytical and communication skills. Those skills as well as his experience with reducing workflow and increasing productivity are a value-add for Subdirect.
Tracy comes to Subdirect with a background in healthcare, fundraising and higher education. She has helped launch new initiatives for Subdirect in ecommerce, market research and loyalty programs. This experience lead her to a broad understanding of business functionality and strategy as specifically related to integration with technology. She now serves as the Senior Business Analyst and loves seeking solutions for program enhancements and infrastructure across all departments. Prior to Subdirect, Tracy served as a faculty member at California State University, Fresno where she taught in the Department of Finance and Business Law.
Kristina Gomez came on board in 2010 with a passion for team building, streamlining operations and enhancing performance initiatives across the company’s diverse business units. She is a hands-on manager who strives to set an example to those around her through effective communication and an open door policy. She holds a bachelor’s degree in Business Administration from California State University, Fresno and has been instrumental in creating a one-of-a kind culture with values and benefits that make Subdirect a great place to work.
Chris started his career in publishing with Time Warner as Manager of Fulfillment and Warehousing for their book division for 4 years. Next, he joined Applied Interactive Media (AIM), as Director of Fulfillment Operations. Three years later he joined enews.com, the largest online marketer of magazines, as Senior Director of Fulfillment Operations. After 3 years working in the height of the .com boom, Chris co-founded Consumer Marketing Solutions (CMS) in 2003 which was acquired by Subdirect in 2015. Chris has a BA in Public Policy from the University of Buffalo.
Brian brings extensive magazine industry marketing and circulation experience to Subdirect. His career includes positions at the Synapse Group (a Time Inc.-owned marketing firm), Time4Media, Meredith and Mansueto Ventures. Brian currently oversees marketing and publisher relations for Subdirect, and plays an important role in overall business ventures. He has also served as President of The Fulfillment Management Association.
Mindy started her career in the magazine industry as a Data Management Specialist with Subdirect, where she developed a background in both the fulfillment and marketing sides of the business. In February 2015, she joined the Client Services team as a Marketing Associate. With her creative flair, she has implemented marketing strategies and launched multiple projects to expand upon the relationships of new and existing client. She approaches every project with attention to detail, creativity, and professionalism. In 2014, she co-coordinated the Hmong Women Today organization in Fresno, which soon expanded over the Central Valley, Northern California, and in Minnesota. Hmong Women Today grew into a community of over 1,000 women supporting and empowering one another.
Cheryl brings 20+ years of Data and Technology experience to the Subdirect team. Her knowledge of Enterprise Data Management and Data Governance across industries provides data analytics and insights for the company network and clients. With many successful technology program implementations across fortune 500 companies, she is always looking for opportunities to enable growth and success here at Subdirect.
Alysha started with Subdirect in 2010 as a Data Entry Rep for the Read for the Cure program. Over the course of her career she has grown into several roles including Customer Care Specialist, Team Lead and her most recent position, Customer Care Manager. She has been recognized for having a keen eye for detail and her for ability to optimize and streamline processes. Her background in Operations provided her the skills necessary to analyze data, make business decisions and implement new policies and procedures. As a Project Manager she brings her creativity, virtues and passion for excellence to her clients.
Kurt is an innovative Creative Director with many years of experience in the marketing, publishing, and advertising industry. By combining a variety of direction, design, concept, and web skills, Kurt is a seasoned creative hybrid – a combination of designer, web developer, and art director. He has consistently led creative projects, developed websites and partnered with digital and print production personnel. He loves to continually learn new software and what’s on trend to deliver cutting edge designs to clients.
Russell oversees design and strategic implementation of Subdirect’s selling relationships and growth initiatives. He is particularly focused on advancing best-in-class productivity, service and compliance through the development of support resources and reporting systems. Under his direction, Subdirect has formulated new and innovative customer acquisition plans. He has achieved consistency in both strong and weak business cycles, and is known for building enduring partnerships with a broad spectrum of business industry stakeholders. He has been named BMI’s Marketing Executive of the Year three times, and has serves on the Advisory Board for Think Big Partners.
Michael’s career includes significant publisher and agency-side experience. An early innovator in the fields of partnership and credit card continuous service, he created programs that have produced millions of subscriptions. Prior to joining Subdirect, Michael served as Circulation Director for Rolling Stone, Us Weekly and Men's Journal. He has been a member of ABC’s Magazine Director’s Advisory Committee, CDS’s Client Advisory Board and PCD’s Client Advisory Board.
Megs works with Subdirect publishing clients to develop new sources of business and readership. Over the past couple years, she has added new business development responsibilities to her plate, and launched marketing promotions with several key partners. She has grown revenue for both Subdirect and her clients, through successful strategy and execution of partnership offers and testing programs. Megs currently serves on the Board of Directors for the XYZ Club, a networking organization in the magazine publishing industry. Previously, she held positions at Synapse Group and their parent company, Time Inc.
Susan has over 20 years of experience in the consumer marketing industry. Her career began at Times Mirror Magazines and has included senior marketing positions with Conde Nast, Maxim Magazine/Dennis Publishing and Wenner Media. Prior to her current role as Senior Online Marketing Manager, Susan managed the Read for the Cure fundraising program for Subco. In her past roles, Susan’s leadership has driven subscription growth, increased profitability and developed overall process improvements across multiple sources of business.
Lindsay brings deep experience in financial leadership to Subdirect. She has been instrumental in the organization and optimization of the company’s financial processes, records, and communications. She strives to reduce costs associated with inefficiencies in order to boost productivity and profits. Prior to joining the Subdirect team, Lindsay served as an Assistant Controller at a former division of ORBIS, a global leader in supply chain packaging operations. Throughout her career, she has been applauded for her ability to simplify complex situations, and positively direct change management initiatives.
Shirley brings 20 years of experience in the magazine publishing industry to Subdirect. She has worked with leading publications, such as Hallmark Magazine, Essence Magazine and several Ziff Davis titles, including PC Magazine. She led consumer marketing efforts and played a major role in identifying and implementing strategic partnerships to establish new sources of revenue. Under Shirley’s leadership, companies have achieved increased profitability and subscriptions, along with expanded market share.
Kelly is the founder and CEO of Subdirect. Her expertise lies in idea generation, creative marketing solutions and strategic planning. Thanks to her leadership, Subdirect was recognized as one of the Inc. 5000 top companies of 2011 and 2012. In addition to her role at Subdirect, Kelly serves on the Board of the Craig School of Business at California State University, Fresno.